Season 1, Episode 12
Ditch the Social Media Hamster Wheel
On this episode, we’ll be talking about why you need to diversify your marketing channels beyond Social Media.
Remember when the Meta platforms experienced a massive outage in November 2021? Millions were left disconnected from their followers, friends, and family. It highlighted the risks of relying solely on one platform for communication and marketing. We'll be going through Julie Chenell's four buckets of external traffic: Search, Social. Relationship, and Paid and how those apply to your business.
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I'm Abby, your truth-spittin' BFF.
I believe that champagne and truth are both best served straight, with bubbles to help keep things fun. Running a business is hard, and you're busy- let's cut to the chase and grow a smarter business that supports a life you LOVE.
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